Collecting Customer Feedback directly from your customers is the best approach to learn what they think about your brand, service, and product. The idea is to have a better knowledge of your clients and their opinions about your product beyond simple likes and dislikes. The feedback will help you determine where you can improve and where you stand in comparison to your competitors.

By incorporating consumer feedback into your organization, you can support a customer-first approach that converts customers into decision-makers. Your company’s growth and evolution will be guided by the feedback it receives. This, in turn, aids the growth of your company.

Here are some ideas for how to get the most out of client feedback.

1)  Post a link to a survey on social media.

Collect feedback by going where your clients are: social media. Simply include the poll link in a blog post, Facebook status updates, a Tweet, or an Instagram post—any means of sharing on any social media platform will raise the survey’s visibility and encourage more people to participate.

Be careful, however, that one of the benefits of using social media is also one of its drawbacks: reaction bias. Customers who opt to participate in the survey are typically those who wish to express their love for you. Alternatively, I may demonstrate the polar opposite. Your results will be skewed if you are on either extreme of the spectrum.

Keep in mind the likelihood of response bias, but share links to your surveys on social media. You’ll almost certainly get a lot of feedback, and the more platforms you use, the more feedback you’ll get. With a larger number of responses, outliers will have less of an impact.

2)  Run social media contests.

You’ll be on your way to gathering more consumer feedback if you increase customer involvement. Contests on your social media channels are one method to acquire that interaction. Contests attract attention, and one alternative is to have followers enter the contest by filling out a survey. Alternatively, you can send the survey after they’ve entered the contest.

3)  Use Instagram Stories to collect feedback.

Businesses have mostly ignored Instagram, yet it’s about more than just posting photos. The Stories feature is an excellent method to get feedback on one of the world’s most popular apps. Create a poll or ask a question within the app.

4)  Have a structured process for getting feedback from your customers.

Customers may think of ideas to improve your site while using it, but they rarely contact your support service for minor bugs or annoyances…they simply become frustrated. They will only contact you if the matter is serious. You can’t always rely on surveys to catch the problem. As a result, you must persuade customers to tell you about the minor details. The most convenient time for customers to do so is directly when they encounter it, on your website or app. How do you record their thoughts and concerns?

5)  Monitor social media channels.

Engage your audience, send direct messages, and respond to comments to learn more about how people feel about your business. Quick answers are required, so keep an eye on all channels. This is a wonderful approach to keep track of trends and events that may have an impact on your business.

6) Offer a reward in return for feedback.

Customers are more inclined to submit comments after a negative encounter than after a great experience. By providing incentives in exchange for their opinion, you may encourage all customers to provide feedback.

Free shipping, discounts on future purchases, samples, and gift cards are all examples of incentives. The incentive should be beneficial to the customer rather than a cross-selling opportunity. Avoid the appearance of a bribe by ensuring that your tone conveys that this is a sincere effort to improve customer service.

7)  Request feedback on the order confirmation page.

It’s the ideal moment to gather feedback on a customer’s purchasing experience just after they’ve placed an order. Describe any difficulties they had navigating the site, finding the desired product, and whether they were satisfied with the selections available. Inquire about site improvements and any challenges found.

8)  Create an online community.

It’s simple to set up a forum or community on your website or social media platform, and it can produce a lot of feedback. It does, however, necessitate constant monitoring and the presence of a moderator. The moderator’s tasks include reacting to positive and negative feedback, initiating and moderating discussions, and uploading and updating information on a regular basis. This interaction builds your consumer relationships while also producing feedback and suggestions.