Tips for Making Your Business Card the Most Effective, Without even realizing it, we hand out a short brochure about our businesses every day. Examine the piles on your desk, the cards in your drawer, and the cash in your wallet. Business cards come in a variety of sizes, styles, and colors. Despite the fact that we all recognize the importance of a business card, we frequently overlook it as a marketing opportunity.
It’s time to see that small piece of paper for what it is: the best chance you have to advertise yourself or your company to a specific and captive audience. After all, there’s a reason you gave it to that individual.
Here are seven methods to spruce up your business card so it generates revenue rather than collecting dust:
1. Give your card a reason to exist
We’re not just talking about communication here. Multi-tasking business cards will be seen considerably more frequently than standard business cards. Make a bookmark, an event ticket, a note card, a scratch card, or a sticker out of it. Make it a discussion starter, and your company will be included in the conversation.
2. Keep an eye on it
Include a QR code or SKU on your business card, and whenever you hand it out, offer the recipient a discount or voucher in exchange for visiting your website. You’ll be able to track the rate at which your card motivates people to take action this way. You can always attempt another design and incentive if the current one doesn’t work.
3. Put people to the test
On your business card, include a fun fact or figure to surprise folks. Consider a Trivial Pursuit-style question or a piece of knowledge that is relevant to your industry. For example, adding a simple statement such as “You’re more likely to survive a plane crash than click on a banner ad” could spark a discussion about new marketing channels and methods among business owners who are dissatisfied with their current marketing efforts. When consumers read your card, engage and amuse them, and your company will stand out.
4. Use testimonials to boost credibility
Customers form bonds with one another. As a result, testimonials are extremely powerful. On the back of your business card, provide a quick quote or a link to a quote. It’s a fantastic method to make use of space that would otherwise be wasted.
5. Volunteer for a good cause
These days, social impact and business go hand in hand. Make people aware of the reasons that motivate you. Use your card to make a difference, and the people who get it will have a deeper knowledge of what motivates you as a person and a professional. “Proud supporters of Feeding America,” for example, might be included.”
6. Put a name with a face
Consider include a photo of yourself on your business card so that people can place a face to your name long after they’ve met you. A photo not only boosts your likeability factor and familiarity with your company’s brand, but it also draws an image of you as a person. It also makes you stand out among your competitors.
7. Create a lasting impression
The process of physically switching your card may be worth more than the card itself. Use it to initiate a conversation to learn more about the person’s needs, interests, and hobbies. Mention when you’ll follow up when you hand them your card, as well as a statement regarding your company’s value.
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